Naoto Fukasawa was born in Yamanashi, Japan, in 1956 and graduated from Tama Art University in 1980. His career began at Seiko Epson, where he designed products such as wrist TVs and mini printers using micro-technology. He then moved to the United States and in 1989 joined the San Francisco design firm ID Two, the predecessor to IDEO. There, he worked on a number of products related to Silicon Valley's computing and electronics industry. He was also involved in the development of a design language and design concept for Apple. In 1996, he returned to Japan to start and head up IDEO's Tokyo office before establishing Naoto Fukasawa Design in 2003. Fukasawa has worked on product development for many well-known brands and companies around the world, winning numerous awards for his efforts.